The independent studio for the next era of entertainment.
Creator-led, tech-powered, and designed to turn great stories into scaled franchises.
The audience moved. Studios didn't.
YouTube is the #1 streamer in the US, ahead of Netflix and every TV channel. The biggest kids' franchises and game shows of the past decade started on YouTube and TikTok. Scripted genre series are next.
Studios built for $50K+ a minute are too slow, too expensive and a poor fit for algorithm-driven platforms.
Where audiences watch. YouTube captures about 14% of US watch time, ahead of Netflix.
The cost of computer visuals. Synthetic imagery, VFX and CGI are getting cheaper, fast.
Micro-drama and vertical stories. A $14B market in 2026, up from $11B. Webtoon alone has 157M monthly readers.
Sources: Nielsen, The Gauge (May 2026); Alphabet / MediaPost; Omdia via eMarketer; Nasdaq (Webtoon Q2 2026).
The greatest franchises of the next decade won't come from a lot.
It happened in kids' content. Then reality TV and game shows. Scripted genre television is next.
Digital disrupted distribution. AI is disrupting production. Together they herald a new era: different economics, different tools, and a fundamentally different relationship between creators and audiences. Stories no longer need gatekeepers to reach the world. Audiences decide what matters, not commissioners.
Bad Batch exists to close the gap between a great IP and a global franchise.
So we built the studio that did.
Creative-led
Culturally defining stories from best-in-class creatives.
Tech and AI-powered
Professional VFX and generative AI in one system.
Platform-native
Native to 20+ platforms, in every format, from day one.
Intelligence-driven
Audience and performance data de-risk and gate what scales.
Made by humans. Powered by machines.
Same ambition. Different machine.
| Dimension | Legacy studios | Bad Batch |
|---|---|---|
| Creator model | Work-for-hire | Equity participation |
| Format | Single, theatrical-first | Multi-format, simultaneous |
| Platform fit | Built for theatrical release | Native to 20+ platforms |
| Marketing | Millions of $ invested | Millions of signals leveraged |
| Audience involvement | One-way | Two-way |
Every IP has to earn its next dollar.
Pilot and prep
An in-house test episode, show bible and tech set-up.
Launch and learn
Live on every platform, with short, data-led iterations.
Grow
Sharper packaging, paid marketing tests and collaborations.
The gate
We test, learn, then scale or stop. Winners get more; the rest feed the next IP.
AI makes production cheap for everyone. What lasts is owned IP and audience.
Owned IP
Copyrighted originals and a growing library, all ours.
Audience and reach
20+ destinations and direct-to-fan channels.
Data
Every release trains our models of what audiences watch and pay for.
Custom tech
NOMAD's nodes and the AI-to-DCC layer.
A year of proof, not projection.
Whispers from the Dark launches on YouTube
Wellington production live · NOMAD v1 ships
Content unit cost drops below $2,000/minute
Selected for SXSW London Venture Spotlight
YouTube Partner Program approved
First simultaneous release: film, Webtoon, and podcast together
500,000 total views milestone
Invited to the YouTube product team's internal summit
NOMAD v3 live · 120+ minutes made across 14 episodes